Skip to main content
We have moved! Our main office can now be located at Unit 1- 3, Eaves Court, Eurolink, Bonham Drive, Sittingbourne, Kent. ME10 3RY

Checkmate Group Rejects ‘Brilliant Safety Ltd’ Claims of Original Affiliation

To Whom It May Concern:

It has been brought to our attention that a company claiming to be the “original Checkmate Safety” are attempting to promote themselves as the founders and/or having some link to the origins of the Checkmate Group of companies.

The company called “Brilliant Safety Ltd” T/A Checkmate Safety also claims to be the “Knights of Checkmate” returning from the ashes.

Mr. Paul Auston was the the founder of the original “Checkmate Group” of companies involved in the design, development, manufacturing, training, and distribution of a wide range of lifting and flexible products, the original business being founded in 1977. Oliver Auston his son, joined the business in 2001 to lead and develop a specialist height safety division.

We wish to make it absolutely clear that Brilliant Safety t/a Checkmate Safety is not connected with the original Checkmate Group business’s, or to Paul and Oliver Auston nor does it have any claim to the Auston family heritage or good name.

Checkmate Ltd, Checkmate Flexible Engineering Ltd, Checkmate Lifting LLP and Checkmate Seaenergy Ltd takes breaches ofALL intellectual property rights including registered trademarks however defaced, extremely seriously. This matter has been referred to our intellectual property counsel for further review.

Paul Auston pa@checkmateflex.com
Oliver Auston oa@safe-hold.com

Safehold is the Premier Distributor of Yoke Products

Safehold becomes the premier distributor of Yoke products for the UK & Ireland markets. We are hugely excited for this partnership that will bring a wave of new products to market.

“YOKE would like to announce as of 1st September, Safehold as a premier distributor for the UK & Ireland markets. Safehold are very quickly establishing themselves as a leader in Height Safety & Lifting Equipment industries. A good level of stock will be held to allow for immediate despatch across the UK & Ireland.

Safehold with their drive through the highest quality & innovation are a perfect fit for YOKE. They too are also moving forward with the digital revolution by having products available which are ‘Powered by RiConnect’ allowing for certification, safe use instructions and an individually serialised product to be accessed 24/7 using a free app via your NFC enabled smart phones and the Blue Supra series of RFID Tags. This compliments the YOKE product range, which is the lifting industries only fully digitalised range of rigging components.”

Read LinkedIn Post

Safehold Ltd Agrees To Acquire 51% of Texera UK Ltd

Established in 2021 by Texora SIA, Texora UK operates out of a 10,000 sq ft manufacturing facility in Dundee, Scotland. They produce a range of high-quality lifting and safety equipment, including polyester roundslings, the unique COMPACTTM sling, and MAMBATM slings.

This exciting new partnership will give customers greater access and support for Texora’s unique products, while also providing Safehold Ltd with a strategic location to support both existing and new Scottish customers.

Texora will enhance Safehold’s UK manufacturing base and complement its existing capabilities from its head office in Sittingbourne, Kent. Texora UK will continue to receive support in raw materials supply and larger-scale manufacturing from Texora SIA in Latvia. This unique partnership and group trading agreement will help us expand our European footprint and mitigate the impact of overseas supply chain vulnerabilities.

As we integrate the businesses, customers may see a mix of Safehold and Texora branded products. However, all products will meet the same technical specifications and be backed by the same warranty and product liability. There will be no changes in how customers currently purchase from Texora or Safehold. Further updates will follow.

We anticipate the agreement to be finalised by the end of June 2024.

On behalf of:
Oliver Auston
CEO Safehold Ltd
&
Aldis Mineikis
CEO Texora Group

We are moving!

Safehold move to new HQ

Located on the Eurolink Business Park in Sittingbourne, Kent. Our new head office is the home of our sales and marketing, engineering, and testing. Alongside this we hold our top 100 key products all of which are ready for immediate same day dispatch.

As we continue to successfully expand and grow our business, we have set up a secondary Distribution and Receiving Hub also in Sittingbourne, Kent. This will enable us to receive inventory more efficiently and draw from it on demand within just an hour’s notice.

Our new HQ is located at:

Unit 1- 3, Eaves Court, Eurolink, Bonham Drive, Sittingbourne, Kent. ME10 3RY

And the DRH (Distribution & Receiving Hub) is  located at: C/O TLS, Gas Road, Sittingbourne, Kent. ME10 2QB

Furthermore to help serve our customers effectively, we have also set up a new VOP phone system with a local rate call charge number: 03330 152552

Many thanks for your continued support across the whole business, and we look forward to the exciting new ventures we have planned in the coming months.

 

Company Reorganisational Announcement

The Board of Safehold Ltd have approved and executed a stock transfer agreement on August 4th with cofounder Neil Hosken. Based on this agreement Neil will no longer have an active role in Safehold Ltd, but he will continue to support the company as a vendor of goods and services.

Neil has been a valued and important part of the Safehold journey, we are grateful to Neil and his team for being instrumental in building our operational success to date. Neil will now spend his time focused on his other business activities and his passion for all things Cricket! We wish Neil and his team who are currently co-shared between the previous “Group” structure every success in their future endeavours.

Based on the agreement executed on August 4th, Oliver Auston, CEO is now the sole shareholder in Safehold Ltd. Safehold Ltd will continue to operate from the existing Sheerness facility while the leadership team explore relocation opportunities and our day-to-day sales and operations remain unchanged.

 

Safehold & EMM Corp Sign Exclusive Agreement

It is with great pleasure we announce on 25th January 2023 the signing of a Service & Distribution Agreement between EMM Corp (USHA MARTIN LIMITED) AND SAFEHOLD LIMITED.

Safehold has appointed EMM Corp as a strategic service and distribution partner with Scottish territory protection. This agreement will see the first Safehold service and distribution centre established in Aberdeen complimenting its JV with Tiger Lifting who also work with EMM. Customers will now be able to have local supply, support and servicing for the full height safety product offering from Safehold. Including some unique products specifically developed for the demanding environment in the North Sea.

Safehold is a new and exciting brand in the height safety and lifting equipment industry. Founded by two highly experienced and successful industry leaders who both bring their own unique and complimentary skill set. Neil Hosken and Oliver Auston alongside their team have over 100 years of industry experience with quality, service and value being their priority at all times.

Safehold is proud to develop all its product in the UK with both in-house engineering Safehold has an extensive range of textile lifting and lashing equipment alongside an innovative range of height safety equipment. The recently launched SentinelTM Inertia Reels/ (SRL) have already become the NEW industry standard in key markets verticals. With an exciting product road map ahead, this new partnership will help both businesses develop important market sectors and tackle new technical challenges.

Divisional Head and Operations Director, Richard Seaton commented, “we have known the team from Safehold for many years and their new products and approach to quality, service and compliance is a great fit for EMM Corp and its customers. We are excited to be appointed as the first Scottish Service Centre and we look forward to promoting and supporting the Safehold brand for the future”

CEO for Safehold Oliver Auston added, “Richard and I have known each other through the lifting gear industry for many years, we have both always been passionate about improving standards and the safety of workers. We have worked together through various associations and working groups to develop and support best practice and improvements in safety. With EMM was therefore top on our list when it came to appointing our first service centre in this important and unique sector”

FULL LEEA members!

As our first year in business draws to a close we can celebrate some incredible achievements. Rounded off just today with becoming a full member of LEEA.

As many know, our CEO Oliver Auston is passionate about all things LEEA and remains committed to ensuring we continue to raise standards in everything we do. There is no room for compromise.

We run our business by some simple values, we call it our 3 P’s. People – Product – Partners. We believe in our people, we believe in our product and we believe in our partners.

So to our people, thank you for all you do for us. Our products can’t speak but if they could we know they’d be brimming with innovation and pride. We know our partners are vital to our business from key suppliers, amazing JV’s to our incredible customers all over the world. Without you ALL the circle is not complete. So thank you, sincerely.

We have so many exciting new partnerships and products planned for 2023 we can’t wait to get started.

Tiger & Safehold Sign Exclusive Strategic Agreement

Tiger Lifting UK Limited and Safehold Limited Sign Exclusive Strategic Manufacturing and Distribution Agreement

It is with great pleasure we announce a unique joint venture agreement between two industry heavyweights, Tiger Lifting UK Limited and Safehold Limited.

Safehold has appointed Tiger Lifting as a strategic manufacturing partner for a range of complimentary products including some unique co-developed winches alongside many other exciting new developments. This is an important step for Safehold in securing overseas manufacturing with world class like-minded partners.

Tiger has further agreed to partner with Safehold on all its Height Safety products for the future with Safehold providing technical knowhow, product supply, training, and servicing.

Tiger will remain focused on the development of its core lifting gear products but now has the depths to support height safety products through this unique partnership and strategic alliance with Safehold.

We will soon be releasing a NEW jointly developed hand winches specifically developed for confined space access. Safehold has provided the engineering enhancements and user insights while Tiger has been able to focus on manufacturing where their expertise is unparalleled in the marketplace. Tiger have been at the forefront of innovative winch design for over 40 years and pioneered the first ever brake hand winch.

Both businesses see this partnership as industry pioneering, complimentary and strategically important.

Managing Director of Tiger Lifting UK Inglis commented, “we have known the team from Safehold for many years and identified their approach to business, their technical capabilities and high quality and innovative products as a great fit with ours, so bringing these two business together through such an exciting opportunity to collaborate made great sense to us. We are thrilled to be partners”

CEO for Safehold Auston added, “Tiger Lifting make world class lifting products and are industry leaders in their hand winches. We were looking for an innovative, quality manufacturing partner for our new line of confined space access winches and Tiger was an obvious choice. This was a great way to cement our relationship and to leverage our unique skill sets and capabilities. This joint venture required total trust and brand alignment of our visions and products, instead of hiding beneath a sticker we are proud to truly be partners, proudly displaying our respective brands as industry leaders.

With nearly 60 years of professional manufacturing experience, Tiger’s commitment to innovation and customer satisfaction mean they continue to develop their products – and ultimately solutions – for what can be complex scenarios, by communicating and working closely with their customers.

They employ over 100 people across distribution centres located in Europe, North America and South East Asia, their manufacturing plant based in Taiwan and various sales offices in different countries.

The Tiger range includes unique, patented designs and their products meet or exceed all relevant international standards, serving all spheres of global industry.

They hold complete technical files to provide full back-up and reassurance on their products’ performance and to ensure that support for equipment is readily available.

For more information please visit:
www.tigerlifting.com or email info@tigerlifting.com

Safehold Acquires GD MacKay Co Ltd

Banner

Lorraine MacKay will remain with Safehold as a Consultant Product Specialist. All new orders and enquiries should be sent to Lorraine at lmk@safe-hold.com or sales@safe-hold.com.

This past March the safety industry lost a legend with the passing of George MacKay. With over 40 years in the industry, MacKay was the founder of Uni-Hoist, Fall Soft and the GD MacKay Co Ltd, as well as a pioneer in the confined space fall protection market.  Safehold Ltd is honoured to announce that the MacKay family and executors reached an agreement on 1st September 2022 to sell the company assets to Safehold Ltd. Oliver Auston, CEO of Safehold Ltd had been a friend and business associate of MacKay’s for over 20 years. Safehold and Auston feel the continuation of the business and future product development will be in honour of MacKay’s legacy.

Auston stated, “We are excited and humbled by this opportunity. We will raise a glass or two of the finest Scottish Whiskey to pay tribute to our dear friend George and to mark the re-boot of this journey. Expanding our North American product offering particularly in the specialist anchors category and in confined space access is a key strategic priority of us. George’s energy and passion will live on, of that there is no doubt!”

There is no change to the product quality or availability. All products will continue to be manufactured and distributed via our existing domestic partners in the US and Canada. Lorraine MacKay, George’s daughter, will remain with Safehold as a Consultant Product Specialist and will support the transition. All new orders and enquiries should be sent to Loraine at lmk@safe-hold.com.

About Safehold

Safehold is a new and exciting brand in the height safety and lifting equipment industry. Founded by two highly experienced and successful industry leaders who both bring their own unique and complimentary skill set. Neil Hosken and Oliver Auston alongside their team have over 100 years of industry experience with quality, service and value being their priority at all times. Safehold boasts a highly experienced leadership team with several key industry committee positions occupied. Supplying OEM’s and distributors and with both UK, US and overseas manufacturing. All products are developed in house in the UK design with the very latest laboratory testing equipment.

Safehold was created because of our passion for the industry. We believe there remains a place for old school values in a modern and dynamic digital world. We believe people come before process, we believe saving lives is more important than profit and we believe that customers and relationships matter, a lot.

Through our knowledge and expertise, we can provide innovative products and service solutions to the height safety and lifting gear sectors.

We are committed to intelligently source and distribute world class textile lifting, lashing, height safety equipment and training. For more information visit www.safe-hold.com

The late George MacKay

George MacKay